You may want to consider opposition research, otherwise known as “oppo” if your business has struggled in the following ways: keeping up with the competition, being out-maneuvered by your competition, or being located in the middle of a competitive field. To learn more about opposition research and how our team of Connecticut corporate private investigators can assist you, continue reading. For assistance with your business, do not hesitate to contact our firm.
What is opposition research?
Opposition research is an investigation into the dealing of your competition as a business. This is defined as the act of studying one’s competition to use this information to outsmart their competition. This practice is used by many businesses to gain a sense of what their company is up against. Opposition research helps businesses gain insight into the competition’s strategies, weaknesses, and strengths by researching the company’s content, keywords, outlets used to market, target audience, job description, articles, social media, forums, and more.
How is this research conducted?
The following are the most common opposition research strategies used by corporate private investigators:
- Discover your niche.
- Research your competitors to find the inner workings of their businesses with the goal to potentially outsmart your competition.
- Interact with your clients and customers often. Offer deals and discounts, use social media, and host local events.
- Use your team to promote your business.
- Execute new ways to market your brand and develop its image by generating creative content, staying with the trends, and developing themes.
- Consider employees brand ambassadors.
Even small businesses can benefit from opposition research. Your businesses can flourish by analyzing other local competitors. This even includes pop-up shops, freelance artists, and vendors.
Opposition research can also offer social media monitoring to provide insight into a business and how it promotes itself. Social media is a powerful tool. Analyzing your competition in the ways they utilize this tool can greatly benefit your business.
If you are interested in utilizing the services of our skilled investigators at Advanced Investigations to conduct opposition research on behalf of your business, do not hesitate to give our team a call today. Our team is prepared to use these tools to benefit your business. We want each of our clients to find success with our services. To learn more about our research services and how we can conduct this process for you and your business, pick up the phone today to schedule your initial consultation.
Contact Advanced Investigations
If you are someone who requires a private investigator, you can turn to us. For years, Advanced Investigations has been helping individuals achieve the peace of mind they deserve and need to go on living happy lives. No matter your circumstances, contact Advanced Investigations today so we can help.